Indian Fashion Jewelry Brand Voylla.com Infused with New Funding

Jaipur-based Indian fashion jewelry company, Voylla.com recently raised US$15 million from Peepul Capital, revealed a press release from the company. Voylla.com, which is already integrated with over 30 online marketplaces (25 in India including Snapdeal and Flipkart) and 5 in US, UK, Singapore and Middle East, plans to use the funds for offline expansion.

The company said that it would be enhancing its technology, concentrate on brand building and improve its manufacturing capacity. Peepul Capital’s investment director will be joining Voylla.com as a board member.

Voylla, which was founded in 2011 as an e-tailer, currently has three shop-in-shop stores within the country, which they run in partnership with Future Group’s Central Mall. 

The e-tailer has plans to expand its physical stores and open as many as 100 outlets in the country. As of now, the press release mentioned that there will be 40 exclusive stores across the country, and the rest would be franchise and shop-in-shop outlets. Its first shop is also ready and will open next month in a mall in West Delhi’s Rajouri Garden. 

The founder and CEO of Voylla, VishwasShringi expressed his excitement about the partnership and said that he was confident that the capital infusion would help the company establish as a market leader within the jewelry market.